Position number: 31724
- Cross-sell and upsell focus
- Package of up to $99k including 9.5% superannuation
- Full-time, up to 12-months position, based at our Hawthorn campus
Swinburne is an incredible place to work. Inclusive and diverse, ranked in the top 3% of universities in the world, and packed full of talented people, we exist to change the world for the better and to give our students the confidence they need to achieve their goals.
We’re looking for an enthusiastic communications leader to help us improve student progression rates between different levels of our outstanding educational programs.
About the role
In this newly-created role, you will develop and execute strategies that encourage our students to progress between different study areas; including TAFE to Undergraduate, Undergraduate to Honours, Undergraduate to Postgraduate, and Undergraduate to TAFE.
Partnering with our Faculties and Departments, you will deliver effective cross-sell communication campaigns achieving strong cut through across multiple channels (primarily eDM and front-line staff).
You will work with our reporting team to generate leads from our existing student pool, ensuring that we’re talking to our students about the right opportunities at the right time.
Your strong writing skills will be put to use developing compelling cross-sell messaging, as well as strong product-oriented sales copy and support resources for front-line staff.
You will take an evidence-based approach to your work, using metrics to measure and improve response and conversion rates, communications channels, effectiveness of creative and campaign outcomes.
You will provide leadership and management to a Communications Officer, who brings a solid understanding of our existing channels and will help you get off to a great start.
Enthusiastic, positive and personable, you will demonstrate understanding and application of best practice communication techniques, the ability to develop product-oriented sales copy and a desire to build strong working relationships.
Our work is heavily digital so you will have experience with eDMs, writing for the web, social media and understand the metrics that are so crucial to our success.
You’ll be familiar with the opportunities and challenges of working with an existing customer pool and the importance of strong stakeholder relationships.
Most importantly, you’ll be a strong team player, willing to admit when you need help and always ready to offer a hand when others around you need it.
This is an incredible opportunity for a talented communications leader who wants to join a youthful, challenger university with a lot of can-do spirit.
How to apply
Swinburne is an Employer of Choice for Gender Equality 2015 as recognised by the Workplace Gender Equality Agency. Swinburne encourages applications from Indigenous people, people from culturally and linguistically diverse backgrounds, people with disabilities, women and men.
To start an application click on ‘begin’ at the bottom of the page and submit a resume, cover letter and response to the Key Selection Criteria, as listed in the Position Description below.
Please do not email or send paper applications. All applications must be submitted online.
For further information about the position, please contactDavid Bloxham (Associate Director, Communications) on telephone +61 39214 5767.
If you are experiencing technical difficulties with your application, please contact the Recruitment team on +61 3 9214 8600 (option 2).
The application deadline is 5pm, Friday 5 February 2016