19 June 2015
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Universities Australia’s (UA) public awareness campaign ‘Keep it Clever‘, highlighting the importance of proper investment in university education and research, has been awarded the Government Relations Campaign of the Year 2015: Services Sector at an award ceremony in Canberra..
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The highly contested prize, presented at the Government Relations Awards 2015, was awarded in recognition of how Universities Australia’s integrated traditional and new media campaign had shifted perceptions about the value of universality education and research to the nation.
UA chief Belinda Robinson said that when UA launched this campaign last year, they were seeking to “turbo charge” a national conversation about the role of a well-funded university education and research sector in securing Australia’s future.
For too long the immense economic and social contribution of our universities to our prosperity has flown under the national radar. Our campaign is designed to change that, and this national award is a tremendous validation of its impact.
Ms Robinson said that Australia’s workforce will demand more qualified graduates, the economy will rely on the creation of new companies, industries, jobs and opportunities that can only come from a strong university sector.
“Our universities employ over 120,000 people and directly contribute more than $24 billion to GDP. University graduates are worth an extraordinary $198 billion to the economy annually.
You can access the ‘Keep it Clever’ Campaign at http://keepitclever.com.au.