17 December 2014
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In December, 1989 the first Traffic Accident Commission road safety commercial went to air. In that year the Victorian road toll was 776; by last year, it had fallen to 229 but is already at 243 this year.
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A five minute retrospective of the road safety campaigns produced by the TAC over the last 20 years illustrates the trauma of road accidents . The montage features iconic scenes and images from commercials that have helped change they way we drive, all edited to the moving song Everybody Hurts by REM.
It’s graphic stuff but reminds us all, for everyone’s sake, drive/ride/walk safely.