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Monash first to acquire a new brand Top-Level Domain

Monash News     |     20 January  2014

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Monash University has become the first globally recognised organisation to be delegated a brand Top-Level Domain (TLD).

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moocs1The New TLD Program has been developed by the Internet Corporation for Assigned Names and Numbers (ICANN), the Internet’s global governing body, to provide competition and choice to current Top-Level Domains such as .com, .info, .net, and .org. With over 1,900 applications received by ICANN, 2014 will see the staged release of approximately the first 1,000 Top-Level Domains to the Internet ecosystem, seen as one of the largest changes to the Internet since its inception.

Following a lengthy application process and detailed review of its technical, operational and financial capabilities, the university has successfully been approved to own and operate the .monash TLD.

The New TLD Program includes applications for other globally-influential .brand TLDs such as .google, .apple and .anz, as well as other generic Top-Level Domains such as .book, .melbourne and .cpa.

Monash’s chief information officer Ian Tebbett,says ICANN’s delegation reflects the university’s commitment to embracing new technology and expansion in overseas education and research activities.

The .monash global Top-Level Domain name will allow the University to manage all of its domain names under the global identity of Monash…Greater control over our content and domains will strengthen our online presence and better represent Monash as a global institution.

Following the launch of one of two .monash websites – about.monash – the University is continuing to develop its first phase roll-out.  Subsequently, the University will gradually phase .monash into its digital communications, however will continue its current online presence of monash.edu. 

See

RMIT launches “Global” website

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