How much unis spend on marketing – roughly

15 November 2012 Analysis by The Australian of the 2011 university finance report recently released the Commonwealth department reveals that Swinburne University had a marketing budget of $13.3 million, the second highest budget after Deakin with $14,273. But with total higher education enrolments of 23,780 students, Swinburne’s spend seemingly topped the national per student average at $561 compared to Deakin's $351 per student (Deakin was 3rd, with Charles Drawin coming in 2nd  at $415 per student) . Wollongong University spent only $944, which worked out at a paltry $33.50 per student. Swinburne is, of course a dual sector university and it says the The Australian … [Read more...]